Part of our Scotland Counts project is to support the engagement of a wide audience in Citizen Science. We believe it is a great way to improve scientific understanding and evidence, at the same time as engaging people in their natural heritage, getting them outside and helping people learn about the natural world.
Many Citizen Science projects are carried out by individual volunteers but it is important that these volunteers feel part of the project, and feel connected to others who are taking part. Social media can be an important element in organising any Citizen Science project and providing this connection between volunteers. Therefore, as part of the Scotland Counts project, we have produced a new guide to using Social Media in Citizen Science projects.
The guide has a selection of case studies as well as top tips and advice. If you are involved in planning, running or taking part in Citizen Science projects, we hope that the guide will help you understand the main uses of social media, the different options available and how it can be used effectively for your project.